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OBC integrated cultural power into H3 Preschools’ ethos, Aksharabhyasam

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Case Study Aksharabhyasam


Every brand has a story waiting to be told. At Outline Business Communications, we help brands identify these stories, and narrate them artfully. This idea was perfectly executed with the concept of ‘Aksharabhyasam’ a unique and novel tradition we devised for H3 Preschools, a reputed preschool educational franchise model.

Aksharabhyasam is an auspicious ceremony that marks the beginning of a child’s educational journey. This custom involves seeking the blessings of Maa Saraswati, Lord Ganesh, and the tools they will use – their textbooks, playthings, pens and pencils.

The Process

At OBC, we understand that every brand deserves its unique identity. For H3, we understood that their tagline – ‘Making Your Child’s Academic Beginning A Memorable Story!’ held a deep significance. We realised that by making this significance come alive, we could let H3 Preschools further strengthen its ideology and unique proposition.

Beginning auspicious events and milestones by taking the Lord’s name is a deep part of Indian Culture. At OBC we recognised the inherent power that culture holds over society, and decided to integrate this idea into the ethos of H3 Preschools to create a unique and one of its kind offering.

With a simple idea of this new tradition that can be incorporated into every H3 franchise, we were able to effortlessly connect the core values of H3 with their tagline, and deliver success. Aksharabhyasam not only adds value to H3 Preschools core idea, but also introduces a unique concept that makes H3 stand out, and make it a good choice for parents seeking preschool education for their children.

At Outline Business Communications, we believe that ideas hold power. We go beyond just crafting a brand ideology, but we create experiences that help people relate and resonate with the brand’s offering. We partner with our clients to guide them in bringing their vision to life with impactful ideas that leave lasting impressions.

If you want to find the unique story of your brand, and translate into tangible experiences, contact Outline Business Communications, and watch your ideas take flight.

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