Outline Business Communications

Top 10 SMM Strategies for Small Businesses

social media marketing
social media marketing


In a world where everyone is perpetually online, Social media marketing is a goldmine for any small business. You can directly connect with your target audience and build loyalty without having to bear a lot of costs. With the sheer number and possibility of platforms and strategies, it can be scary as a beginner to think about what to do. This is why we guide you through a list of top 10 Social Media Marketing Strategies so you can supercharge the presence of your small business online –

1.     Know Your Target Audience

Before you start creating, think about who you are trying to reach. Understand the customer profile demographically, and think about their interests, online behaviour and habits. This way you can curate content that perfectly strikes them.

2.     Pick the Right Platform

Understand which platform your target audience frequents and pick that as your main space. Trying to be everywhere at once will be confusing and feel like shooting arrows in the dark. For more visual content, people prefer Instagram while for more news and fact-based content, twitter is the right place to be. Pick a few platforms that resonate with your product and begin from there.

3.     Brand Consistency

Ensure that the visual identity of your brand does not get dissolved when shifting from one platform to another. You might choose to tailor content according to platform, but the visual identity of the brand needs to be consistent for customers to actually understand the brand. The same logo, colour scheme and fonts should be used at all places.

4.     Content is Key

All the content that you create needs to be valuable, educating or entertaining. A mix of all these is the perfect idea, with informative posts, eye catching infographics, short reels and fun interactive stories or posts to keep the audience engaged all the time.

5.     Tell A Story

It is human nature to make connection via stories. Show your brand in its raw original self, and tell the story of how it came to be. Share behind the scenes glimpses, customers stories and show the true personality of your brand. This creates loyalty that lasts.

6.     Engage!!

Social Media will only work if you respond and stay as active as you expect your followers to. Answer and message promptly, participate in relevant online conversations and build relationships for your brand to thrive.

7.     Visuals are your Best Friend

Visuals are the easiest to process and the fastest to reach your audience. Use high quality imagery that is eye catching and interesting, and create engaging video content to boost views effectively.

8.     UGC (User Generated Content)

By encouraging your followers to create content, you ensure that your brand reaches your target audience even more effectively. Build trust and authenticity by showcasing users using your products, and encouraging influence.

9.     Paid Ads

Paid advertising can often be the greatest boon, if used smartly. Start small and adjust according to the response as and when needed. Paid advertising ensures you are able to address your target demographic easily.

10.  Analyze your Progress

Social Media marketing growth is different for all. Some methods may not work for you while some might lead to wonderful results. Consistently be aware of what is working and what is not so you do not end up spending time and resources on fruitless pursuits, while harnessing your entire potential on spaces that are working for you.

With these strategies you can completely amp up your Social Media Marketing Game and watch your small business thrive! Success is a product of consistent creativity and authenticity, so don’t give up! Outline Business Communications is always there to help you every step of the way when it comes to creating brands that have an impact.


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