In the digital age, consumers are exposed to a large amount of advertisements all the time. With such sheer amount of digital media, Word of Mouth (WOM) Marketing is still powerful. Positive reviews and recommendations from friends, families, personalities and even strangers holds importance. At Outline Business Communications, we understand and value authentic communication, and help you with the same. Here is a guide to Word of Mouth Marketing for you to know all you need to-
Why Word of Mouth Marketing?
WOM has many advantages over traditional marketing styles. It is cost effective because it completely eliminates the cost of advertising and marketing. It relies on organic and honest communications. It runs on the idea and value of credibility. People will trust recommendations from people they know, or people they relate to more than marketing tools and strategies. WOM creates a loyal set of followers that create a positive community based on authenticity, which is good publicity for a brand. Recommendations spread very fast, helping create a big buzz in a short amount of time.
How to cultivate WOM?
With a few strategies that mainly end up at one small rule – Make the customer feel loved, you can create effective Word of Mouth Marketing.
· Customer Service
Prioritising customer service creates a unique experience that makes customers want to come back for more.
· Referral Programs
Incentivising pre- existing customers to spread the word makes them want to involve more people for offers and rewards.
· Influencer Marketing
Partner with influencers that are famous in your target audience category and use their reach to gain more people that are interested in your products, and get them talking about you.
· Compelling Content
Create content that matches what the target audience is interested in, to create an online buzz.
· Social Proof
Testimonials, likes, reviews on your website and your social media handles are proof of your authentic following. Showcase these reviews on your socials to build more trust.
· Contests and Giveaways
People love free things. Organise some exciting contests where people get interested in your products and start talking about them.
It is important to remember that WOM works only if both sides contribute. If you prioritise your customers and focus on their satisfaction, only then will you be encouraging your audience to engage as well. By leveraging Word of Mouth Marketing, your brand will see a whole lot of organic growth, something that remains unmatched in a world where support needs to be bought.
